Apple Needs a Reality Check

Lo and behold, my iPod Touch was stolen today. Oh joy. I just might go insane.

I realized after it was stolen that I have one heck of a security breach on my hands. Yeah, I locked it with a passcode, but what if they get past that? Then the thief will have access to my email, contacts, Facebook, MySpace and various other sites. This person could also charge up a massive bill in the App Store (thank God that has a seperate password, which I gurantee is invincible). So, after spending two hours going around the internet changing my passwords, asking my friends if they know anything about this and probably viewing too many Cyanide and Happiness comics, a thought came to me.

Apple does nothing to help detect a stolen iPod. They keep a database of serial numbers that match stolen items, and know when those devices connect to the internet, seeing as how all transactions initially go through Apple's database. The company seems to make a big deal about it being too difficult to do, but in reality it's quite easy. So, why do they not do anything to help their poor customers? Perhaps Apple realizes that a stolen device can still make purchases, and with 59% of the company's revenue coming solely from the iTunes store, it is understandable that they would think this way. Leave a stolen item unchecked, and rake in the dough. But is this really the answer as to why one of the most consumer-friendly corporations in the entire world refuses to help retrieve stolen property? I certainly hope not.