Russia has developed a reputation for wasting money and making bad business deals, and it looks like they may have done it again. Norman Foster, who is known in Russia for the reconstruction of New Holland Island, is proposing a 56-story, diamond-shaped building to be built... in the middle of Siberia. The town is called Khanty-Mansiysk, and only has a population of about 60,000 people. The town has hosted the Biathlon World Championships and the Chess World Cup, but aside from big events like these, would the building really get any use? Maybe, maybe not. Only time will tell.
This incident vaguely reminds me of the business deal between Russia and Nigeria, in which the Russian gas giant Gazprom and Nigeria's state oil company were meant to lead a joint venture in Africa. The name of this venture was Nigaz. Good job.
Heck, there are a lot of mishaps that come to mind now. Such as the Ford Pinto, which in Brazil means small penis, and the Pepsi slogan "come alive with the Pepsi generation." In Taiwan this motto translated as "Pepsi will bring your ancestors back from the dead". Or KFC's motto of "Finger-lickin' good," which translated to "Eat your fingers off" in Chinese. There's also the famous branding of the Chevrolet Nova, which never caught on becuase it translates to "doesn't go" in Spanish. The same is true for Colgate, which translated to "Go hang yourself." Oh, the blunders of modern franchises.
Subscribe to:
Post Comments (Atom)
- Burdy
- The world could experience the nuclear apocalypse as I sleep, and I wouldn't even wake up to experience it all.
No comments:
Post a Comment
By submitting a comment you acknowledge that I own all rights to the entire contents of your message, any images sent with the message, your email address and your soul. If your comment is offensive I also have every right to ridicule, belittle and libel you without warning or moderation. If you do not agree to this, do not post a comment.